The top two players in Orlando in terms of amusement parks are undoubtedly Walt Disney World and Universal Studios, but there could be plans to add a third to that mix.
The Orlando Business Journal reported that Comcast Corporation (parent company of NBC Universal) filed a trademark application for “Universal’s Epic Universe” to include new attractions and merchandise:
Amusement park attraction and theme park services; live stage performances, recreational areas and interactive play areas
Toys, games and playthings, bathtub toys, kites, toy building blocks, board games, action skill games, manipulative games, target games, bubble making wand and solution sets, children’s multiple activity toys, costume masks
Clothing such as shirts and tops, dresses, skirts, pants, trousers, jeans, shorts, rompers, overalls, sweatshirts and sweat pants, sweatsuits, gloves, suspenders, ties, coats and jackets, hosiery, pajamas, robes, sleep shirts, sleepwear
Bed sheets, towels, washcloths, bed skirts, bed spreads, bed blankets, pillow covers
Beverageware such as shot glasses; bottle openers; bowls; cake molds; cookie cutters; cookie jars; crystal, ceramic, glass and porcelain figurines; crystal, ceramic, glass and porcelain sculptures
Articles made from leather and imitations of leather such as card cases, change purses, coin purses, fanny packs, luggage, luggage tags, knapsacks, key cases, leather key chains, satchels, waist packs, wallets, backpacks, beach bags, book bags
Books and magazines in the fields of entertainment and/or paper party decorations
Planning for this?
Over the past couple of years, Comcast has been buying up parcels of land around Universal Studios, with the most recent purchase being 100 acres back in October 2017. With that said, I assume now the company’s land expansion plan is at or near completion and they’re getting ready to start building whatever it is they’re going to build.
According to the Orlando Sentinel, an analyst on a Comcast earnings call inquired about the rumor of the new park. A Comcast executive responded, “we are looking at it” and that “another gate [park] in Florida would have the advantage of turning Florida from a two or three-day destination to potentially a weeklong destination. We think that would be attractive.”
I think a third park would be great not only for the State of Florida, but for tourism, too. My hope is that Universal can offer up some serious competition to Disney to drop those ticket prices. But of course that’ll most likely never happen.